PROJECTS AND ACCOMPLISHMENTS
- Thrilled to be working with School Mental Health ASSIST (SMH-ASSIST) on a project basis through Dovetail Community as the Communications Lead for the Province. This program is funded by the Ministry of Education and supports Ontario’s 72 school boards and four authorities with promoting student mental health and well-being, preventing social emotional challenges and substance misuse and helping students who need more intensive supports and services. This is really impactful and meaningful stuff that can really change people’s lives.
To learn more, visit the School Mental Health-ASSIST website smh-assist.ca
- Developed and implemented a strategy for the integration and co-ordination of the partnership and sponsorship requests received by The Hamilton Spectator. This strategy tied into the community groups, businesses, advertisers and charities that most closely reflected the values and aspirations of The Hamilton Spectator. This equated to more than 100 annual partnerships.
- Framing History: Photojournalism and The Hamilton Spectator exhibit. Collaboration with the Art Gallery of Hamilton to celebrate the decades of visual storytelling with a four-month exhibit schedule in two locations, along with a community reception and education component. Curating and framing photos and stories dating back to 1942, when photojournalism began at The Hamilton Spectator.
- Created a four-month exhibit at AGH for the Canadian Association of Editorial Cartoonists and its conference in Hamilton. The exhibit was the first of its kind to celebrate editorial cartooning as an art form.
- Staged a Pandemic Preparation Workshop with Joseph Brant Memorial Hospital, about aligning health care, emergency services and media planning in planning for pandemics.
- Conceived and created the Cookie Contest and Book, uniting home bakers, readers, advertising revenue and charitable giving into one initiative. Booklets were distributed in all 100,000 daily copies of The Hamilton Spectator.
- Co-created and co-presented (with Mohawk College) the Media Relations Summer Camp. Since 2008, this annual event has supported local not-for-profit and charitable partners develop improved media relations skills. To date, more than 150 different participants have been ‘campers’.
- Co-created The Change Challenge, a donation program of SpecKids Unlimited. The Change Challenge awarded $25,000 to one project that made life better for kids in Hamilton/Burlington, as voted by Spectator readers. Created an overall plan for branding, criteria, website creation and management and project completion. Secured pro-bono design of branding campaign and website design. The Change Challenge generated 140+ submissions, 15 finalists and secured ~150,000 online votes.
- Developed and implemented a first-ever Communications Action Plan at a division of Westinghouse, using survey data and focus group feedback, in order to align with organization business and sales objectives. Receiving unanimous approval from management team, the Action Plan was implemented with a resulting 18% increase in levels of communication and awareness of business goals by employees.
- Leading a team, designed, developed and implemented an employee recognition program throughout the division. Participation rate was double the objective and the program won a Canadian Public Relations Society (Hamilton) Pinnacle Award for Best Internal Communication Program.